Core Business

At SIDRA ALMUNTAHA COMPANY, we aspire to be the premier partner of choice for our customers, suppliers, employees by accelerating their success through our global technology marketing and distribution resources & services.

Our core business of Integrity, Customer Service, Accountability, Teamwork and Innovation guide our decisions and shape our commitment to exceed expectations.


We illustrate honesty, respect for others and trustworthiness in all we do. We demonstrate ethical behavior in all of our interactions with customers, suppliers and colleagues.

Customer service

We continuously seek to improve each customer’s experience by listening and striving to exceed our commitments. To achieve premier customer service, we must also exceed our customers’ expectations, delight them and be appreciative of their business and passionate about making them successful.


We each take professional responsibility for our commitments, actions and results. We accept ownership, and accept the consequences of our decisions.


We work together to accelerate Avnet’s, our customers’ and suppliers’ success. We embrace cooperation, diversity of thought and culture, and we enable teammates by granting and respecting authority and providing resources & support.


We adapt to and create change in pursuit of Avnet’s, our customers’ and suppliers’ success by engaging in entrepreneurial thinking, being open to new ideas, looking for ways to improve processes and seeking creative solutions for our customers.